Design management and brand design

Brand-defining product style guides, innovative product design and consistent design management are the keys to long-term product and brand success. This is because they ensure differentiation and a clear corporate identity in global markets.

Only if all products are consistent or consciously segmented in their product designs and the positioning of the brand and product design is strategically defined, can a strong, uniform image be created that binds your customers and communicates the added value of your products and your prices.

• Design constants & design variables
• Product & HMI design
• Components & interfaces
• Product design style guide
• Corporate design manual

Professional product design means understanding the brand and the market and weighing up the benefits for the manufacturer and user.

Every product is a synthesis of complex requirements, because all specialist areas have an impact on the design process. It is therefore important to think integratively in order to achieve the optimum. Thinking what is possible and implementing what makes sense is what distinguishes the professional. Good product design conveys all the product features that the customer expects in a functional and associative way.